FAQ's

Q. How often should I send out an eNewsletter?
We recommend that you send your eNewsletter out at least once a month, ideally two times per month. This will ensure that your business remains 'front of mind' without overloading the customer's inbox.

Q. How long should my eNewsletter be?
eNewsWriters, Inc.will create eNewsletters for you of up to 800 words. The actual length of the eNewsletter will depend on what information you wish to include and on aspects such as the publication frequency. If the content is worth reading then length does not really matter.

Q. Is it a good idea to include advertising?
Carefully targeted advertising can add value for the customer and create revenue for you. Keep it to one or at the most two ads per newsletter. Customers will want to read your eNewsletters for their content not to be exposed to large numbers of ads.

Q. I'm worried about being accused of spamming.
That's why it's important to ask your customers' permission before you send them an eNewsletter. Privacy is an increasing important and sensitive issue, made more so by the seemingly unstoppable growth of junk email.

Allow customers to opt in to receive the email, preferably a double opt-in process to be on the safe side. Forthcoming anti-spam legislation could have a knock-on effect for legitimate marketers so make sure you get things right from the start.

Q.What should I put in the subject line?
We'll advise you on this when we create your eNewsletter. It needs to be something that catches the customer's eye and clearly identifies your business so that they will open it instead of hitting the 'Delete' button.

Q. Should I have a consistent format or vary it each time to keep it fresh?
People like things which are familiar - that way they know how to find things easily without having to search for them each time. Remember that just because you are tired with a particular format doesn't mean that your customers are. Don't change things just for the sake of it.

Q. What sort of things should I put in the e-newsletter?
Target the content to the needs of your customers. Make it interesting to read, relevant to your customers and up-to-date. See our eNewsletter Checklist for more information. And don't worry - we'll take care of the words for you.

Q. What about copyright issues?
Make sure that your content does not infringe anyone else's copyright. Put a copyright message on your eNewsletter too to protect your own information.

Q. Can I link to specific pages on my web site from the eNewsletter?
Yes you can include text links in the e Newsletter. It will make the experience of reading it more interactive for your customers. It saves you from having to put all the information in the eNewsletter too.

Q. How can I track and measure the success of my eNewsletter?
There are a variety of ways you can do this ranging from tracking codes to special software. A lot depends on what you wish to measure and on what statistics analysis and technological resources you already have in place.

This will enable you to measure your return on investment and to see what works best.

Suggest an FAQ

If you have a question you would like to see answered on this page then please email it to service@enewswriters.com