About eNewsletters

As a business person you know that it costs considerably less to retain a customer than it does to acquire a new one. That's because it is easier to sell to someone you know and who knows you.

Smart businesses understand the importance of building a relationship with their customers. However, the issue which many companies face is how to communicate with customers on a regular basis and in a way that is cost-effective.

The majority of businesses do not have the staff, the time or the money to regularly communicate with their customers either face-to face or via the telephone. Now though, thanks to the Internet and electronic communication there is a solution that is available to any business. That solution is electronic newsletters, often known as 'eNewsletters'.

Seven benefits of eNewsletters

• The cost of creating and sending an eNewsletter is a fraction of the cost of a printed one. This means that you can communicate with your target audience in a cost-effective way.
  
  
• By communicating with customers and prospects on a regular basis you will ensure that your business is always 'front of mind' when they make purchasing decisions.
  
  
• You can tell your target audience about your company and about products and services that meet their needs. The more they know about you, the more likely they are to buy from you.
  
  
• An eNewsletter will assist you in building and strengthening relationships with customers, helping to ensure they stay with you for the long term.
  
  
• eNewsletter lead times are shorter than for printed materials, which means that you can be more responsive and seize opportunities as they arise.
  
  
• eNewsletters can be used to gather information from customers by encouraging interaction and dialog. You can use this data to improve your products and services.
  
  
• Including hyperlinks or email addresses in your eNewsletter allows people to respond instantly. In other words, eNewsletters make it easy for people to buy from you.

Issues to consider when planning an eNewsletter

We have put together a valuable checklist of points that you need to bear in mind when considering an electronic newsletter for your business.

Read the eNewsletter Checklist now (and why not print it out for future reference too).

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The advantages of outsourcing your eNewsletter

Why out-source your eNewsletter when you could do it yourself in-house? The answer is that, many companies, especially smaller ones, do not have the time or resources to co-ordinate electronic communications. Even if they do, it is not their core competency.

Outsource the creation of your eNewsletter to eNewsWriters, Inc. and you get:

• Expertise - eNewsWriters, Inc.'s staff write for a living and know how to make words get results;
  
  
• Time-savings - we take care of the writing and creation of the eNewsletter for you which means that it's one less thing for you to worry about. That leaves you or your staff to concentrate on what you do best;
  
  
• Cost-effectiveness - eNewsWriters, Inc. provides value for money. A small investment in an eNewsletter targeted to the needs of your customers will produce results;

It's important to measure the success of your eNewsletter and we can give you advice on response rates and evaluation gained from our experience of a wide range of companies and customer bases.

We can also provide guidance on the best techniques to encourage response and how to use your eNewsletter to get customer feedback. We will tell how to make best use of techniques such as questionnaires, polls, 1 800 numbers, forms, contests, auto responders and more.

Because we have clients from across a range of industries and customer types we can provide you with specialist knowledge and expertise targeted to meet your needs and those of your customers. Please note that we respect client confidentiality at all times though!

Contact Us

Contact us at service@enewswriters.com to find out how we can best assist you. We look forward to creating communications that produce results for you.